Brendan's 101

Social Media Management & Digital Strategy

Social Media

2024

Challenge

A 40+ year mom-and-pop restaurant with deep local goodwill and almost no digital footprint. 800 Instagram followers, no content system, and a dining room that depended entirely on people who already knew it.

Strategy

Led social media marketing and content strategy for the restaurant, building an organic-only program around the room, the staff, and the food. Ran the menu, the website, and the feed as one voice so every touchpoint pointed back to 101 Rowayton Avenue.

Identity

Art-directed content to look like the restaurant rather than a brand. Copy reads the way the staff talks, photography favors the food and the room over styling, and nothing tries harder than the restaurant does.

Project

Produced and shot all content in house. Wrote the menu, built the website, ran the Instagram program, handled catering and liquor permit research, and specced a customer portal on Square and Supabase.

Outcome

Grew Instagram from 800 to 6,000+ followers and generated 3M views in one year, 4M+ to date. Increased web traffic 28% through organic content and audience growth.

Brendan's 101

Social Media Management & Digital Strategy

Social Media

2024

Social media management for a 40+ year mom-and-pop restaurant, generating 4M+ organic views.

Next project

Stamford Harbor Lighthouse Project

Nonprofit Marketing & Fundraising

Brendan's 101

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